Stay six feet away, Ellie
Earlier this week, Twitter started rolling out a new feature to “a small % globally” of its users—namely, the ability to limit tweet replies to people tagged in the original tweet. That’s nice for arranging more limited public conversations, but it also has an interesting side effect: if you don’t tag anyone in your tweet, then absolutely no one can reply.
Some lucky Twitter users are already using this new feature for gimmicky jokes, tweeting out intentionally trolly messages with blocked replies and letting followers stew in their inability to answer back. But The Last of Us developer Naughty Dog seems to be using the feature for a more noble purpose: blocking the spread of spoilers for the upcoming The Last of Us Part II.
Ever since major plot spoilers for the game leaked onto the Internet via a debug build earlier this month, every one of Naughty Dog’s social media posts has been bombarded with hundreds of trolls posting references to the footage. Yesterday’s tweet from the company, sharing a promotional image for the game, avoided this fate simply because replies were not allowed by the system (as noted by the message “A conversation between @Naughty_Dog and people they mentioned in this Tweet” appearing at the bottom).