Amazon plans to make Prime shipping one-day by default

Enlarge / A drone with an Amazon package floats in front of the Amazon logistics center in Leipzig, Germany, 28 October 2014. Amazon did not comment on whether drones will fuel this default one-day speed boost for paying Amazon Prime subscribers’ deliveries. (credit: Alamy / dpa Picture Alliance)

Amazon’s latest earnings conference call included the reveal of a major shift for the paid Amazon Prime subscription service: an “evolution” to one-day shipping as a nationwide default.

“We’re currently working on evolving our Prime free two-day shipping program to be a free one-day shipping program,” Amazon CFO Brian Olsavsky said in the company’s quarterly investor relations call. The news came as a response to questions about both incremental-spending and revenue-acceleration predictions in certain portions of the company’s Q2 financial guidance, which Olsavsky said revolved significantly around this push for faster default Amazon Prime shipping speeds.

Amazon has not yet formally announced this initiative via any of its news or PR channels, and Olsavsky did not offer an estimate of exactly when this would become a nationwide default for the subscription service.

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