Fortune 500 CEOs still want to invest in the U.S.—and China

Good morning.

One final insight from our annual Fortune 500 CEO poll: We asked the CEOs where in the world they saw the best opportunities to invest. Seventy-five percent of them said the U.S. was still number one on their list—the same as last year. Only 10% said China was the best place to invest—roughly the same as last year’s 11 percent.

That suggests that the pandemic hasn’t really changed the investment preferences of the 500. Some pundits had predicted rising nationalism after the pandemic would lead to a new look at Chinese supply chains. Others predicted China’s success in combating the virus would cause their economy to return to health first. But either those trends offset each other, or they had no measurable effect on the CEOs’ plans.

And since it is Friday, some feedback. I received a lot of response to my post on Geoffrey Colvin’s fine piece on Net Promoter Scores. A sampling:

“The number is almost an afterthought. The thought process, the mentality, the actions driven by customer verbatim comments, are paramount.” –J.D.

“I recommend that users of NPS modify their question with context and I propose that they’ll get even better response rates and more valid responses. For example, the new question might be something like this:

 On a scale of zero to 10, if a friend or colleague expressed an interest or need in a service or product similar to XX, how likely is it that you would recommend XX to them?” J.P.

“Net Promoter Score is about treating your customers right. The metric I think CEO’s should pay attention to first is treating their people right. As long as that does not rise to the top of their priority list, all other metrics will be impacted.” –J.G.

More news below.

Alan Murray
@alansmurray
alan.murray@fortune.com